Summer Festival Branded Merch Guide

After one weekend of some half-decent weather in the Northeast it finally looks like this brutal winter is over. Coachella officially kicked off this weekend (with the Warmart Yodel Boy stealing the stage) and it’s got us thinking about the music festivals and concerts on the horizon this summer.

Music festivals are an opportunity for brands to get their name in front of tens of thousands of people (primarily millennials) with signage, advertising opportunities, and even apparel. Today’s festival-goers are planning their festival outfits and accessories just as much as they’re planning their accommodations and travel plans. We’ve put together a helpful Branded Merch Guide to show how venues, promoters, performers, and even brands can offer trendy, festival-ready merch that concert-goers will actually want to wear to the next big event this summer.

Crop Tops

Beyonce headlined and stole the show at Coachella 2018 in her cropped hoodie



It’s summer. It’s hot. A crop tee will be the most popular choice for young women at music festivals this summer. One of the highlights of Beyonce’s Merch after headlining Coachella was this crop tee featuring a full color front imprint.

But crop tops are not limited to only tees. Crop hoodies (like this one recently produced by FPS Apparel for Cardi B) will be popular on cooler weekends and when the sun goes down. Customize the hood with a festival-themed pattern + your brand or festival logo to add some extra flair.




Skip the imprinted koozie because headbands are the perfect low-cost item to give away at summer festivals. Headbands are a major key in a crowded, hot, sweaty festival environment.

Nowadays, brands can get involved in the headband game with FPS Apparel’s allover printed endurance headband. Decorate it with your favorite pattern, and add your logo into the design to offer festival-goers a trendy, but useful, product for their next summer concert.


Some type of bag is key for festival-goers to store their phone, towel, extra clothing, sunscreen, etc. Throw your brand logo on a retro backpack like this one from Sanmar.

Or, go with an allover print tote – with a festival-themed pattern – with the help of the design team at FPS Apparel.

Allover Printed Tops


Allover prints and pattern shirts will certainly be popular at festivals this summer for both guys and girls. While some opt for a more neutral attire, lots of concert-goers are looking to stand out from the crowd and make a statement. Nobody is going to wear a branded tee with a boring screen print on it, but if you can incorporate your brand into a festival-themed allover print tee, you’ve got the right idea. If you’re a festival venue or performer – offering an allover printed top in your collection is essential.

Fanny Packs


You didn’t know they were back? This Coachella trend guide listed fanny packs as it’s number 1 item to watch for 2018. Fanny packs are IN, and guaranteed to be a popular alternative to a purse or backpack at festivals this summer. Don’t miss out on the trend. Customize your own fanny pack, like High Brew Coffee (shown last year at Lollapalooza) and make sure it’s the one that people are rocking to the next festival this summer.


If you’re a brand doing a giveaway, a performer with a pop up shop, or a festival selling merch, a custom pocket tee is a low-cost upgrade from the basic, boring screen printed tees that all of your competitors are doing.

Michelob Ultra is working on a promotion for a summer event using tees and tanks featuring a full-color custom pocket from FPS Apparel printed with their logo in a gold gradient design.

The perfect way to target millennials, custom pocket tees will surely be a staple at every festival this summer.

That wraps up our Summer Festival Branded Merch Guide. Any questions or comments? Drop us a line.

If you’re ready to get started on any custom apparel or merch for this summer – reach out to us at and we will be happy to put together some ideas and concepts for your customers.

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